🎯 Client Objective
Commissioned by Gate Group, this immersive showcase was created for Thai Airways as part of a key catering tender presentation. The objective was to deliver a refined, sensorially rich experience that communicated Thai Airways’ values - luxury, cultural authenticity, and care - while also reflecting how deeply valued they are as a client.
The event needed to feel more than functional: it had to “wow” at every touchpoint, demonstrating the catering team’s ability to go above and beyond to impress
💡 Our Creative Approach
Working at Gate Group’s corporate HQ, we transformed a high-security, functional business environment into a serene, theatrical brand showcase. Drawing on Thai aesthetics, wellness cues, and hospitality principles, we created a journey across three distinct zones - entrance, lounge, and tasting/presentation - layered with sensory details and brand-aligned materials.
Event Zones & Features
Entrance & Lounge Styling: Thai orchids, floating candles, soft violet silks, and subtle scent diffusion signalled elegance and calm from the moment guests arrived.
Tasting & Tea Stations: Curated with Fortnum & Mason teas and custom crockery, all beautifully styled with rose gold and branded accents.
Presentation Zone: Gallery-style layout with ambient lighting, gold plinths, fresh florals, and layered textiles to heighten storytelling.
Signature Touches: Jasmine and lemongrass fragrance, curated lighting, and warm, tactile tableware brought cohesion and atmosphere.
🚧 Event Challenges
Extremely Short Turnaround: With less than two weeks' notice, we designed, sourced, installed, and delivered a full-scale, immersive event under tight creative and logistical pressure.
Operational Sensitivity: As the venue was an active, high-security corporate office, our work had to be non-disruptive, with installation and teardown carefully coordinated to avoid interrupting day-to-day operations.
High-Stakes Audience: The event was a live tender presentation from the catering company to their potential client, Thai Airways - meaning everything needed to feel exceptional, heartfelt, and totally on-brand.
🛠️ Our Solution
Anopia delivered full creative and production leadership, including:
Event design, build, floristry, AV and ambient lighting.
Discreet installation and live management under secure site protocols.
Collaboration with the catering team to ensure all styling supported their storytelling and brand vision.
Creation of a fully immersive experience - from scent and sound to visuals and service.
📊 Results & Feedback
The event left a powerful emotional impression on guests - from Gate Group stakeholders to Thai Airways execs.
The client praised the attention to detail, brand alignment, and effortless guest flow.
Feedback from the catering team confirmed that the experience played a key role in demonstrating their client commitment.
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