🎯 Client Objective
Clacton Shopping Village and Hornsea Freeport approached us with a clear goal: increase family footfall, dwell time, and retail spend over the Easter weekend. They wanted to re-energise their spaces, attract new visitors, and create a lasting impression that would encourage future returns.
🚧 Event Challenges
Executing at multiple locations simultaneously required tight logistics, coordinated staffing, and adaptability to site-specific variables, including crowd flow and on-site vendor integration. Additionally, managing popular IP like Bluey required careful scheduling and crowd control planning to ensure a seamless experience.
🛠️ Our Solutions in Action
Coordinated on-the-ground teams across both locations for setup, guest management, and activity flow.
Partnered with Fresco (Hornsea) to incorporate themed food offerings, including custom Bluey milkshakes and ice cream — with queues stretching across the site.
Designed the experience to be modular, allowing brand consistency while adapting each element to the unique physical layouts of Clacton and Hornsea.
📊 Results & Impact
Significantly increased visitor numbers across both locations.
Demonstrated a noticeable uplift in family engagement and time spent on site.
Positive feedback from vendors and centre management, with enthusiasm for future collaborations.
The experience helped place both venues firmly on the radar for new and returning customers.
From a Customer: “One of the busiest days we’ve had in years - it felt like the whole town turned up!”
From a Vendor: “They were absolutely over the moon... They were exhausted from being non-stop all day and asked if we could run this event every day!”
🎥 Visual Storytelling
We produced a short highlight video that captured the festive energy and family joy of the event — perfect for social promotion and stakeholder recap. (Video available upon request or embed.)
📈 Outcome
The Bluey Easter Experience delivered:
📈 Increased footfall and dwell time
👨👩👧👦 New family audiences visiting the centres
🛍️ Boosted retail sales and on-site vendor participation
💬 Ongoing client interest in future event partnerships
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